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Data Laboratory

Match & Append

Send us your file. Get it back complete.

We match your records against databases we build and maintain ourselves, then fill in what’s missing — emails, phones, addresses, demographics, property, and auto. $0.075 per matched record. Records we can’t match cost nothing.

Book a Demo → See Pricing

Send a sample first · we’ll tell you what we can fill before you spend a dollar

How it works

Upload. Match. Append. Deliver.

Four steps, and you only pay for step three.

1

Upload

Any CSV works. Send it through the secure portal or SFTP.

2

Match

We match on name, address, email, and phone against our databases.

3

Append

We fill the blanks. Only matched records cost you anything.

4

Deliver

Same file back, complete — portal, SFTP, or straight to your cloud.

What comes back

Same file. Fewer blanks.

Your file comes back with the blanks filled wherever we find a match. Records we can’t match come back as they were — and stay off the bill.

  • Same file back: your columns, plus the fields we filled
  • Duplicates removed and formats standardized on the way through
  • Dead emails and phones flagged
  • Billed per matched record — unmatched rows are free
customers.csv → customers_appended.csv

J. Carter · Provo, UT

match = name + address
Field Before After
Email—jcarter@███.com
Mobile—(801) ███-████
Age range—35–44
Homeowner—Yes
Home value—$400K–$500K
Vehicle—SUV · 2019
Illustrative example 1 matched record × $0.075

Fields

What we can append.

Everything comes from databases we build and maintain ourselves — not a patchwork of resold files. If a field is on this list, we can fill it.

Email

Verified addresses, kept fresh through ongoing hygiene.

Phone

Wireless and wireline numbers linked to the person.

Address

Postal addresses, standardized for mail.

Demographics

Person- and household-level demographic attributes.

Property

Ownership, valuation, year built, and mortgage status.

Auto

Make, model, year, and vehicle lifecycle signals.

Lifestyle

Interests, purchase behavior, and lifestyle signals.

Household

Household-level attributes linked to each person.

Up to 518 attributes per consumer across 263M+ U.S. adults. See the databases behind it →

Included along the way

More than a merge.

Scrubbing

Duplicates gone, formats standardized, dead emails and phones flagged. Your file, minus the junk.

Appending

The core move: we match your records to ours and fill in emails, phones, addresses, and attributes.

Profiling

We compare your customers against our national file and tell you who they actually are — so you can find more of them.

Want profiling on demand, every time you upload a file? That’s the AI Platform. Something more custom? Talk to us.

Pricing

Match & Append

$0.075/matched record

Unmatched records are free.

  • You pay only for records we match and fill
  • Scrubbing included along the way
  • See what we can fill before you commit
Book a Demo → See all pricing

Also from licensing

Plain answers

Match & append, explained.

What does match & append cost?
$0.075 per matched record. Records we can’t match cost nothing, and scrubbing is included along the way.
What counts as a match?
A record in your file that we can link to a person or household in our databases, using the name, address, email, and phone you send. Only matched records are billed.
What do I need to send?
A CSV with whatever identifiers you have — name and postal address, email, or phone. The more you include, the more we can link. Send it through the secure portal or SFTP.
Can I see what you’ll find before I pay?
Yes. Send us a sample and we’ll tell you what we can fill in before you spend a dollar. Book a demo and bring the file.
How is this different from enrichment through the API?
Match & append is a file service: you send a file, we send it back complete, at $0.075 per matched record. The API & MCP lets your own systems enrich records on demand, as low as $0.10 a record with no subscription. Same data underneath.
Is appending data compliant?
Our data is compiled from public records and verified sources, used under CCPA, TCPA, CAN-SPAM, and Do-Not-Call rules, with consumer opt-outs honored across every database. See Compliance & Trust.

See what we’d find in your file.

Bring a sample to a 15-minute demo and we’ll show you what we can fill in — before you spend a dollar. Every blank field is a customer you can’t email, call, or mail.

Book a Demo → See Pricing

15 minutes · bring a real campaign · we build your audience live