Know who your customer is, down to the attribute.

Consumer

Carbon Plus™

263M+ U.S. adults with up to 518 attributes each — age, household makeup, children by age band, income, net worth, education, occupation, homeownership, and lifestyle segments. Triple-source verified.

Use it to: Profile your customers and find more like them.

Interests & lifestyle

100+ hobbies and affinities — golf, boating, fishing, hunting, travel, cooking, fitness, gardening, pets, collecting, music, and reading by genre.

Use it to: Reach people by what they actually care about.

Purchase behavior

Recent buying activity by category — apparel, outdoor, home décor, health, electronics, travel, gifts — plus catalog, continuity, and magazine-subscription buyers.

Use it to: Find proven buyers in your category.

Wealth & investments

Modeled household income and net worth, investment indicators like stocks, bonds, and mutual funds, and premium-card holders.

Use it to: Reach affluent households and active investors.

Donors

I Donate™

Recent giving by cause — animal welfare, arts, children’s, environmental, health, religious, and veterans’ causes — with number of charities supported.

Use it to: Find donors for your cause, or mission-driven buyers.

Political & voter

VoterMind™

Voter registration, party affiliation, and political giving.

Use it to: Run campaigns, advocacy, and get-out-the-vote programs.

Identity

Nitro Power™

A 23-step compilation process links consumer identities across devices and channels — the backbone of match & append.

Use it to: Match your file and fill in the blanks.

Property

Total Coverage™

165M+ residential and commercial properties from tax, deed, and public records across 3,000 counties — sale history, assessed and market value, lot size, year built, roof, pool, owner-occupied or absentee.

Use it to: Target by home, lot, and ownership.

Mortgage & equity

Up to three mortgages per property — lender, loan amount, rate and type, term, and refinance history — plus estimated equity and loan-to-value.

Use it to: Find homeowners ready to refinance, borrow, or renovate.

Auto

InfoDrive™

140M+ vehicles — make, model, year, VIN, MSRP, purchase date, and new or used — plus household signals like luxury, truck, SUV, and hybrid owners.

Use it to: Find drivers likely to be shopping soon.

New Movers

I Moved™

30M+ mover records on a weekly cadence, compiled from real estate filings, change-of-address submissions, and moving-company partnerships.

Use it to: Reach households while they’re choosing new providers.

Foreclosure & pre-foreclosure

Homeowners entering the foreclosure process nationwide, with daily, weekly, and monthly updates.

Use it to: Reach homeowners facing a financial transition.

Bankruptcy

Consumers in the bankruptcy process, aggregated from public records.

Use it to: Credit-rebuilding and financial-services offers.

FSBO

For sale by owner

For-sale-by-owner listings, updated daily from 500+ online sources across the U.S. and Canada.

Use it to: Reach sellers who listed without an agent.

FRBO

For rent by owner

Landlords who list and manage their own rental properties.

Use it to: Reach independent landlords directly.

Listings & agents

On-market listings, historical FSBO and FRBO records, and property managers and realtors.

Use it to: Work the full real estate market, past and present.

Companies

Firmographics worldwide — industry, employee and revenue bands, founding date, office count, public or private, new and small-business flags, website, and social profiles.

Use it to: Build account lists by industry, size, and region.

Technographics

305M+ detections of the software and technology companies run, with first- and last-seen dates.

Use it to: Find accounts using — or leaving — a competitor’s tool.

Decision makers

U.S. & Global Business Insights

108M U.S. professional profiles and 250M+ contacts in 180+ countries — job function and level, direct emails, and phones.

Use it to: Reach the right person, not the front desk.

Professional profiles

Work history and education, 1.4B+ skills records, 70M certifications, 18M awards, 13M publications, 12M memberships, and 1.4M patents.

Use it to: Target by expertise, credentials, and career path.

The person behind the title

25M+ business contacts linked to their consumer record — so a job title comes with a home, a household, and interests.

Use it to: Reach executives at home, or business owners by lifestyle.

Email

Master Linkage · Permission Plus

900M+ email addresses connected to real people, with hygiene and verification built in — plus permission-based consumer and business email files.

Use it to: Reach audiences by email and clean up your CRM.

Telco

TeleCell Plus

Wireless and wireline linkage that connects people and businesses to working phone numbers — plus Canadian business and residential listings.

Use it to: Add phones for calls, texts, and verification.

Digital & social

2.3B+ mobile ad IDs paired with hashed emails, covering 93%+ of the U.S. population.

Use it to: Send any audience straight to your ad platforms.

Vertical & custom

Finance, dealership, and other specialty sets — or a custom blend built for your use case.

Use it to: Cover the audience no standard file does.