AI Platform · app.DataLaboratory.ai
A marketing data analyst, on demand.
Describe your audience in plain English and get a counted, launch-ready list in seconds. Then profile your customers, compare files, and find lookalikes — the work you’d hire an analyst for, unlimited on every plan.
From $3,000/mo · month-to-month · we build your audience live in the demo
Pet owners near Denver with household income over $100K
184,220
Matching records
518
Attributes each
0
Tokens spent
What you’re buying
The lab and the list.
Two things in one subscription. It’s not a list portal, and it’s not a CRM — it’s a data team on demand, plus the data itself.
The lab
A data team on demand.
Profiling, file comparison, lookalike and propensity models, and plain-English analysis of your data and ours.
- Unlimited on every plan
- Never draws down your data tokens
- Answers in minutes, not a project timeline
The list
The data itself.
Every plan includes data tokens for the records you take out of the platform — exported, enriched, or pushed to a channel.
- 50K–900K records a month included
- Counted only when records leave the platform
- Searching, counting, and analysis stay free
The subscription buys the data team. The tokens buy the data.
01 — Describe
Plain English in. A counted audience out.
Type who you want to reach. The platform writes the query, runs it across hundreds of millions of records, and shows you the count before anything is spent. Refine it like a conversation — in words, not filter menus.
- Demographics, property, life events, interests, and behavior — up to 518 attributes per person
- Suppress your existing customers by uploading the file
- Save an audience, re-run it, refresh it whenever you need
Illustrative example
02 — Analyze
Ask your customers anything. Get an analyst’s answer.
Upload your customer file and the platform matches it to 263M U.S. adults with up to 518 attributes each. Then ask the questions you’d ask a data analyst — in plain English, with the numbers behind every answer. Unlimited on every plan, and it never spends a data token.
Illustrative example
Your customers changed. Did your targeting?
Pull two groups from your own data — customers from five years ago and customers from this year, repeat buyers and one-time buyers, the ones you kept and the ones you lost. The platform profiles both against the same 518 attributes and tells you what changed.
- Upload any CSV — the platform reads the columns in minutes
- Every answer comes with the numbers behind it
- Turn any finding into a list with one more sentence
Questions you can ask on day one.
“Who are my best customers, really?”
A profile of your file against 263M U.S. adults — where your buyers over-index on age, income, property, household, and interests.
See how →“How are this year’s customers different from five years ago?”
Two cohorts side by side — what shifted, by how much, and what your newer buyers do differently.
“What do repeat buyers have that one-time buyers don’t?”
The traits that separate your best customers from the rest, so you can go find more of them.
“Who did we lose last year, and what did they have in common?”
A profile of lapsed customers next to active ones — and the pattern to watch for next time.
“How many people like my best customers live in Texas?”
Your market sized by state, metro, county, or ZIP — with a live count you can turn into a list.
See how →“Which of these two lists deserves the budget?”
Overlap, differences, and fit against your customers — before you spend a dollar on either.
See how →“Which metro should we open in next?”
Markets ranked by how many people look like your best customers, so you expand where demand already is.
See how →“What is my CRM missing?”
Fill rates for every field in your file, and the emails, phones, and attributes we can append.
See how →And it keeps watch.
Save an audience and the platform re-runs it on a schedule — counts compared, shifts flagged — so you know when your market moves before a campaign tells you the hard way.
And it writes the report.
Audience profiles, market sizes, and changes over time as stakeholder-ready documents and decks, generated from live data. Walk into the budget meeting with the data.
03 — Discover
Start from any website — even a competitor’s.
Paste a URL. The platform reads what the business sells and recommends the audiences most likely to buy it, each with a live count. Audience-research tools show you charts about an audience. This hands you the audience — not a traffic estimate, a list.
How competitor audience analysis works →Illustrative example
Live counts, first.
Every query returns a count before anything is spent. Size it, tighten it, and know exactly what you’re getting — no blind list orders.
Lookalikes from your best buyers.
Seed a model with your customer file and find the people across the U.S. who look most like them.
Propensity scoring.
Rank a whole market by likelihood to buy, then spend on the top of the list first. Counting and scoring never spend data tokens.
04 — Launch
A list is only useful once it’s launched.
Every audience you build is a click from your channels. Records are counted here — when data leaves the platform — and nowhere else.
Ad-platform push
Audience to ads, with ad copy drafted on the way out.
Enrichment
Add emails, phones, and attributes before you send.
CSV export
Download it for direct mail, email, or your CRM.
File delivery
SFTP or straight into your own stack.
Illustrative example
Pricing
Same platform on every plan. Pick your volume.
Every plan includes the full platform and unlimited analysis. They differ only in how many records a month you can take out. Month-to-month, no annual contract.
Starter
Teams sending ~50K records a month
$3,000/mo
≈ $60 per 1K records included
- 50K records a month included
- $20 per 1K records over
- Unlimited profiling, comparison & modeling
- Full platform — every feature
Scale
Most popularTeams running multiple channels every month
$9,000/mo
≈ $20 per 1K records included
- 450K records a month included
- $14 per 1K records over
- Unlimited profiling, comparison & modeling
- Full platform — every feature
Enterprise
High-volume programs and agencies
$15,000/mo
≈ $17 per 1K records included
- 900K records a month included
- $12 per 1K records over
- Unlimited profiling, comparison & modeling
- Full platform — every feature
Smaller budget? The API is as low as $0.10/record, no subscription.
Work in Claude or build with AI agents?
Connect the same data to Claude, your agents, or your own software through our REST API and MCP server. On its own it’s as low as $0.10/record with no subscription; ask in your demo how it fits alongside a plan.
See it build your audience — live.
Bring a real campaign to a 15-minute demo. We’ll type your ideal customer into the platform, profile it, and show you the count on the spot. Every month on the old way is another month of budget hitting dead records.
15 minutes · bring a real campaign · we build your audience live