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Data Laboratory

Pricing

Real numbers, upfront.

Most data companies hide pricing behind a 30-minute discovery call. Ours is right here — three products, every plan, every rate.

Pick your volume. Everything else is included.

Every plan is the full analytical platform — unlimited querying, profiling, file comparison, and audience research. Plans differ by one thing: data tokens, the records you export or activate. The subscription buys the data team; the tokens buy the data.

Starter

Teams sending ~50K records a month

$3,000/mo

  • 50,000 data tokens / month
  • $20 per 1,000 over
  • Unlimited analysis & profiling
  • Every feature, every database
  • Month-to-month — cancel anytime
Book a Demo

Scale

Most popular

Teams running multiple channels every month

$9,000/mo

  • 450,000 data tokens / month
  • $14 per 1,000 over
  • Unlimited analysis & profiling
  • Every feature, every database
  • Month-to-month — cancel anytime
Book a Demo

Enterprise

High-volume programs and agencies

$15,000/mo

  • 900,000 data tokens / month
  • $12 per 1,000 over
  • Unlimited analysis & profiling
  • Every feature, every database
  • Month-to-month — cancel anytime
Book a Demo

The bigger the plan, the cheaper the record: $60 → $20 → $17 per thousand included. Near any plan’s ceiling, the next tier up is already the better deal — upgrading is never a penalty.

What’s a data token?

One exported or activated record. Searching, counting, profiling, comparing, and analyzing never spend tokens — only data that leaves the platform does.

What if I go over?

You pay the per-thousand rate on your plan — no surprise invoices, and we’ll tell you when the next tier up would cost less.

Can I cancel?

Any month. There’s no annual contract — if the platform isn’t earning its keep, you shouldn’t be paying for it.

Do the math

What does the analysis work cost as a hire?

The lab side of the platform — profiling, file comparison, customer intelligence — is the job description of a marketing data analyst. Data scientists earn a median $120,230 a year (BLS Occupational Outlook Handbook, May 2025). Drag to your market’s salary.

$120,000/yr

The hire, per month

$12,500

(salary × 1.25 payroll load) ÷ 12

Starter plan

$3,000

≈ 24% of the hire — data included

Honest caveat: an analyst can do things we don’t — internal BI, custom pipelines. We do marketing-data analysis on our databases and your uploads. If you need general-purpose data science, hire.

Another way to size it: if you’re media-led, $3,000/month fits a roughly $50–60K/month media budget. Spending less than that? Start with the API, as low as $0.10/record — no subscription.

Which one is right for you?

Three products. Same data underneath.

Pick by who’s doing the work and how much data you move. You can combine them, too.

AI Platform Data Licensing API & MCP
Best forMarketing teams with real acquisition spend and no data teamData teams that want whole databases in their own stackDevelopers, products, and AI agents that need data on demand
How you use itWeb app — plain-English audience builder and analysisFiles delivered by portal, SFTP, API, or to your cloudREST API, MCP server, Claude plugin
Analysis toolsUnlimited profiling, comparison, lookalikes, propensityBring your ownCounts and file profiling via calls
Price$3,000–$15,000/mo$7,500/mo per master file; append & movers $0.075/matched recordAs low as $0.10/record
Records included50K–900K exported records/moUnlimited use of the licensed filePay for what you pull
CommitmentMonth-to-monthAnnual commitment (master file)None

Why this matters

For decades, audience data came two ways. Neither was built for you.

Option one

The one-off list.

Buy a static file from a list seller at 10–35¢ a record, retail. It never updates, you can’t re-query it, and it starts going stale the day it arrives.

Option two

The enterprise contract.

The big data vendors don’t publish prices. Verified purchase data puts their median contracts at $33,000–$41,000 a year (Vendr) — paid up front, with auto-renew escalators. Then you still need a data team to use it.

The missing middle

Data Laboratory.

Enterprise-grade data, always fresh, three ways in — a platform anyone can query in plain English, a license, or an API. Every price on this page.

Quick answers

Pricing questions, answered.

Why do you publish pricing when nobody else does?
Because the alternative is the industry standard — “let’s hop on a discovery call” — and we think it wastes your time. You should be able to budget for data the way you budget for any other tool.
Is every feature on every platform plan?
Yes. The AI audience builder, every database, CSV ingestion, profiling, file comparison, lookalike and propensity modeling, and every export option — with unlimited analysis. Plans differ only by included data-token volume: 50K, 450K, 900K exported records a month.
What if $3,000 a month is more than my budget?
Then don’t buy a subscription — use the API, as low as $0.10 a record, no subscription and no minimums. Many smaller advertisers also get our data through the agencies we work with.
What does “month-to-month” really mean?
No annual contract on platform plans. Start, upgrade, downgrade, or cancel at the end of any month. Database licensing is different — $7,500/month with an annual commitment, because you’re taking the whole asset.
Which platform plan should I start on?
Match it to your monthly outbound volume. Around 50K records a month, Starter fits. Running several channels every month, Scale is far cheaper per record. Bring your real numbers to the demo and we’ll do the math with you.
Can I combine products?
Yes. A common setup is the platform for the marketing team plus the API for a product team — or a master file license for the data warehouse with match & append for CRM hygiene. We’ll quote bundles on the demo.

The price is on the page. The proof is in the demo.

Fifteen minutes. Bring a real campaign — we’ll build your audience live, then you can do the math yourself.

Book a Demo →

15 minutes · bring a real campaign · we build your audience live